Once coached through the sensory training, participants will move on to a flight of five bourbons, not being told which brands they are sampling. "The reaction people have when doing a shot is, 'Oh, that burns,' or, 'Hey, that's smooth,' but if you actually taste it and put a little on your palette it's a different experience," Minnick, the senior contributor on spirits for Forbes, and founding editor-in-chief of Bourbon+ Magazine, said. Minnick instead will guide guests into sipping that charcoal-filtered, 80 proof whiskey that meets official requirements of a bourbon, and is sold as such in Pennsylvania liquor stores. “This latest 25 th Anniversary Extra Añejo tequila is sure to be sought after by those who recognize and appreciate exceptional tequila.”įor recipes and more information about El Mayor and the limited-edition 25 th Anniversary Extra Añejo Bourbon Barrel Aged tequila, or to find a retailer, visit or follow the brands on Facebook and Instagram.Įl Mayor is a Luxco brand Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands, such as Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin and others.įor more information about the company and its brands, visit won't be downing these Jacks diluted by Coca-Cola, or gulped with gusto out of a shot glass. “The tequila category is experiencing a meteoric rise, fueled by award-winning brands like El Mayor,” said Chelsi Hofmeister, brand manager for El Mayor.
It is packaged in an attractive black box with silver markings that complement the label. The El Mayor 25 th Anniversary Extra Añejo Bourbon Barrel Aged bottle features a silver label and embossed detail around the neck. “This limited-edition Extra Añejo tequila is the culmination of 25 years of knowledge, expertise and innovation,” said Graciela Gonzalez, fourth-generation distiller and daughter of Rodolfo Gonzalez. Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, the limited-edition tequila will be available nationwide in July. A limited allocation of approximately 6,000 bottles will be available at a suggested retail price of $129.99 per 750-ml. The ultra-premium tequila is aged for 39 months in American Oak bourbon barrels and distilled from Blue Weber agave from the valley area of Jalisco, Mexico. To celebrate and honor El Mayor’s 25th anniversary, Master Distiller Rodolfo Gonzalez selected 25 barrels of the distillery’s oldest stock to create a unique, limited-edition tequila: El Mayor Extra Añejo Bourbon Barrel Aged.
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